The Protect Our Next initiative aims to educate, engage and enrol everyday South Africans,
associated civil society organisations as well as key government policy makers through an startegiclly
developed media and communications approach. The campaign focuses on developing, packaging
and promoting tobacco control content that is relevant and effective to enhance the progression of the
Draft Tobacco Control Bill
The Protect Our Next initiative aims to educate, engage and enrol everyday South Africans. The’me’
focuses on direct messaging to trigger individual adoption of the bill through education on tobacco
harm and it’s adverse effects on individual citizens and the health of our Nation as a whole.
Our community outreach channel focuses on educating, engaging and enrolling urban, peri-urban and township communities on tobacco harm, tobacco industry focus and tactics on communities and their
citizens. Our objective is to drive acknowledgement and adoption of the proposed Draft Tobacco Control
Protect Our Next engages government on the progression and successful implementtion of the Draft
Tobacco Control Bill through consistant support and consultation. The Protect Our Next intitiative
drives interaction and presence at all relevant governnment activity related to the bill and tobacco
control policies as a whole.